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Wednesday, 11 February 2026

HOW TO WIN THE WAR WITH EUROPE


Brazilians have already been greatly admired in Europe and remain respected. Some, like Villa-Lobos in music, Niemeyer in architecture along with Burle Marx and Lúcio Costa, JK builder of Brasília, Jorge Amado among countless writers, not to mention singers like Gil, Chico Buarque and dozens of them. What about soccer? Pelé & Co. Body Group. Sepultura. Fields Medal, the highest scientific distinction in the field of mathematics, is also ours.


The list is endless, in which it cannot be excluded that we are a democratic country, with indisputable elections for the world, here some defeated have another opinion, and that we have 30 years of exemplary execution of the Real Plan, economic stability of the country. But, we prefer to stay with the defeat syndrome for Germany. We value more the negative, the defeats, with little learning to make new victories. Now, on the eve of the carnival parades, it is good to look at the discipline, organization, personal and collective respect, as well as a musical and visual wealth, which the people, people of classes that are not part of the list of millionaires, do.


Signed the agreement between Mercosur and the EU, an agreement highly favorable to the strongest partner, which are the Europeans and which will be, even with many mishaps still, implemented at all costs, the question is: and now, José? Let's conform, extend the Persian carpet so that the ancient colonizers still take more than they already have? The EU is the largest foreign investor in the country. The French alone employ more than 500,000 people. The Spaniards dominate roads, banks, communications. Italy, energy, communications and cars. Germany, more than 5,000 companies.


No, let's reverse this. From an unfavorable agreement, make one in our favor. Many years ago a girl from Viçosa went to sell okra in Paris. With a face and the courage and support of the Embassy, he sold. And then the spoiled okra arrived because a professor from UFV who advised the company and with a post-doc in the USA, confused Fahrenheit degrees with Celsius. But we need this boldness, even with mistakes, today.


Cachaça Germana, from Nova União, is in the best places. Courage, audacity and persistence. The Havaianas, but also Stefanini in the computer area. There are also wines and cheeses from Minas Gerais there. Who exports is not the government, it is the companies with government support. It has a high-quality Itamaraty commercial promotion network, APEX, business entities with many resources to support.


The agreement offers many more opportunities in Europe for Brazilian companies than we imagine. And the country, which increased its spending on tourism abroad in three years by 400%, from 5 to 20 billion dollars, will need money to develop. With the agreement we are losing 1:0, but we are able to win again. Remember Pelé and his gang in the

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