FROM THE FIRST OF THE EUROPEAN MAY
The conversations are over, work begins. On May 1, 2026, Labor Day and São José marceneiro, the Mercosur-European Union agreement comes into force provisionally. The parliaments of the four South American countries have already ratified the agreement and the European Commission has decided, regardless of the process underway in the Court of the European Union to assess the agreement, requested by the European Parliament, to put the agreement in motion on a provisional basis. The protests of European farmers, especially the French, achieved partial results, but, even with the strength that the revolts had, they failed to paralyze the agreement. Well, but it took a quarter of a century to be completed.
The European Union, as much as it is criticized for the slowness of its decisions, and excessive bureaucracy, on the other hand reacted to US threats in trade, quickly. By the way, much faster than the five Mercosur partner countries act and react. The Europeans closed, in addition to the agreement with Mercosur, soon after with India and, this week, with Australia. In the three agreements, the agro theme was a stone in the shoe in the negotiations, but with the experience with Mercosur, the negotiations with India and Australia were much more effective. Also in the case of these two countries, the big difference was that there was no divergence that exists between the Mercosur countries, where absurdly two of the presidents of the largest countries do not even talk to each other and barely greet each other. India and Australia even united internal opposition in favor of the agreement because it is a project of the state and not of the government.
The European Union now has open markets ranging from South America to Oceania. More than one billion and eight hundred million consumers, being India with huge potential for growth and highly qualified labor, Australia solid and competitive, and Mercosur is what it is, but a good market. Indeed, these two new agreements are much more interesting for European companies, especially in investments than with Mercosur. Around here, growth is lower, political stability is lower, bureaucracy even compared to Indian, is the worst in the world and very complex labor relations. Among the three options, Mercosur probably became last.
As we have said in this column several times, you have to run with the planning for the conquest of the European market. Those who export are companies and not the state, much less politicians. This week there was a mission of deputies in Rome, all paid by the taxpayers, and I doubt they sold even a kilo of coffee. Those who should be there are the entrepreneurs. The role of business entities and also of APEX has to be reviewed and planned, aiming at export. No one answers the simple question: with this agreement the more we will export, in addition to catchphrases, that we have a window of opportunity, to where and how. No more phraseology, speech, now we either export, or we will be swallowed up by imports of European products, as happened with Chinese products. And for this, an export-only plan is not enough, but effective and efficient work to make our agriculture and industry competitive, without forgetting the services and the cost of Brazil.
