With the Paris Olympics in the rearview mirror (and the LA version still four years away), it's time to put away the sports and start counting the money. Paris? A big winner, not least because it managed beautiful games that didn't come close to busting the budget the way other host cities have done (with Rio going over 300% over budget). NBC also did extremely well for itself, attracting more than 30 million viewers across all its platforms for what it called "Paris Prime" and "US primetime." That's about twice as many as the Tokyo Olympics in 2021 and almost three times as many as watched the Beijing winter Olympics. The new sport of breaking didn't fare quite as well. Over and above that controversy over the Australian contestant, it turned out to be a one-and-done event, though cricket and other new sports will debut at the next Summer Olympics. Which leads to perhaps the biggest way people are counting the money for the Paris Olympics: the bets placed. While sports betting sites anticipated record wagers for the various events, as of two days before the breaking competition, the major sites weren't posting any odds for them at all. That’s more than you can say for the Notre Dame swim team, which decided to run its own sports book on events and got a one-year suspension for its troubles. 17.8.2024. Bloomberg |
No comments:
Post a Comment